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Service Now - Brand Campaign 2019

  • Writer: Leslie Seder
    Leslie Seder
  • Apr 30, 2019
  • 1 min read

Updated: Sep 21, 2021

B2B campaigns tend to be directed at the decision maker’s rational side. But our data showed that CEOs are twice as likely as their employees to make decisions based on emotion. So for our latest ServiceNow awareness campaign, we dropped the data points and steered clear of B2B-as-usual.



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